It’s no secret that we’re a mobile computer repair company in Portland. We drive all over and see a lot of stuff, but when we’re done with a customer and on the way back to the office, we sometimes stop in to computer shops long the way. While in those shops, we do a few things that includes seeing how our customer service stacks up against the shops as well as check pricing to ensure that we remain competitive and are not overcharging – it’s called Secret Shopping.
Well, I personally got to do a “secret shopper” trip with my wife and we were not impressed. While I waited for 5 minutes to even be acknowledged at one computer shop, all while standing 5 feet in front of the shop owner, I got to listen to a personal conversation – not a professional one. My wife decided to look a display that included a touch screen computer and as well as a Netbook (we like Netbooks here at Protocol16). The display failed to work and the Netbook was dead as well with Windows errors. Yikes…
When it was finally my turn to talk, I asked how much they were charging for a memory upgrade for a laptop – a service we do at customer locations. Now, I didn’t act like a geek, I honestly acted like a lot of our customers that know just enough to tell someone what they want.
Sadly, the markup the shop was charging was a heck of a lot more than we do and I was told that I needed to let go of my laptop for an entire day so that they could upgrade it. And in the end, they’d only charge me $10 as labor, to perform the upgrade. That’s crazy because we charge much less, even if we were to charge for a 15 minute block of time. The thing is, for this specific service, we don’t charge our time if that’s all you want – just parts since we take your laptop, turn it over and install the hardware and start windows up to make sure everything’s peachy. This type of upgrade literally takes about 3 minutes to do everything, including start Windows all the way up to see if it’s seeing all the memory.
I’ll be honest, when I find out people are taking advantage of others, I get upset. My poor wife had to listen to me complain while we drove all the way back to the office. I understand markup for a boutique computer shop, but not that much for 1 customer, especially after making me wait 5 minutes just to talk.
In this secret shopping experience, I think we’ll keep our rates where they are.
Justin