I regularly scan the isles of stores that I’m in for deals or to catch issues like I’m writing about today.
Scanning the shelves, while annoying to my wife, allows me to catch good deals that allows me to keep the prices down for our services. As much as I annoy my wife, I find some really good deals here and there, but I also find stores taking advantage of ignorance.
In certain industries, shop owners and salesmen have figured out that slapping a higher price onto something means it’s “better quality”. This happens a lot in the tourism and furniture industries, but can be seen many other places.
Well, the other day, I was at a major Office Supplies retailer and I was shocked at what they were doing. In this case, the store was selling a particularly nasty hard drive for well over what it was worth taking advantage of people. This is about as close to preying on ignorance as it comes.
In the industry, we call this specific hard drive the “Deathstar” – seriously. This glass platter, “should have been put out to pasture years ago”, drive sells for $53 to $75 online at the major technology retailer websites. This specific retailer took that price and knocked it all the way to $109.99 – $10 more expensive than a quality counterpart sitting right next to it. So, they doubled the price of a bad drive, put it next to a better brand and would bet money their staff would have recommended that drive to me.
I understand the need for making money, but this is far beyond that. On top of that, they were selling the drive for $10 MORE than online! What the heck….
Folks, please be careful who you buy your technology from. Just because things are more expensive doesn’t mean you get quality.
Sigh… Some businesses are out to make money, while others are in business to help others.
Justin
