It’s no doubt that the internet has allowed anyone that wants to be an author to write, but there are blogs everywhere, about any subject.
Oddly, there are not that many dedicated specifically towards computer repair. It seems that each company wants to maintain their own blog so that visitors stay on their websites. This is known as a Search Engine Optimization technique. The longer you stay on X website, the better it is for their rankings.
Now, while searching through Portland’s blogs, I was met with a full wall of information. I’ve never seen so many blogs dedicated to a city before. Most of these blogs are dedicated to topics throughout Portland and are not businesses trying to gain traffic either – they’re just normal people that love to write… There’s even a Blog dedicated to staging homes around Portland (Business Blog) with a huge following of visitors. There are blogs devoted to Biking in Portland, Wine, and even a blog search engine to find other blogs around Portland.
Should I Create A Blog For My Business?
Now, since we work with businesses, this story does have a point. We often get asked “Should we make a Blog?” Our answer varies due to several factors. It also matters why you wish to setup a blog. If you’re looking at setting it up “because everyone else has one”, we’ll probably recommend against setting up a blog since your passion won’t be in it (it’s better to have a blog and update it occasionally than to set one up, update it a few times then abandon it). If you’re interested in sharing information with customers on a normal basis and looking at possibly getting better rankings on the search engines, then blogging can help.
Time
A blog doesn’t create itself and takes a huge amount of time for someone to sit down, write, edit and re-edit each entry. Some of the entries here on Protocol16 take upwards of an hour to create, others are done in just a ten minutes. Can you, or someone in your business, devote that much time to a website? I’ll guesstimate that I spend about 10 hours a month, just writing on the Protocol16 Blog. There are stories that are done, but haven’t been published, stories that done and waiting to be published and even stories that are just a title to remind me of what to write about.
Topics
Time is not the only consideration here. Many people feel they can come up with story after story after story of new ideas. That’s hard to do – I’ll be the first to admit that.
I currently run two personal blogs, the Protocol16 blog and I write for a Computer Industry website called Technibble. All those stories are floating around in my head, I have to be careful not to duplicate content.
It’s very easy to accidentally take a story from a personal blog and put a business spin on it. It’s much harder than most people realize to continue to coming up with topics. It’s best, when you first start, to write down a whole bunch of topics that you can write about for your business so you have a good foundation to start with.
Regularity
You’ve also got to consider how often to post your stories. Are you going to post one story every two weeks, once a week or are you going to attempt to go all-out and go for one-a-day? In the beginning, I always recommend with starting slow and ramping your speed up as you get more familiar with writing for your blog. This is so you don’t burn out, or start missing deadlines when you’re first starting. Even I miss an occasional deadline…
Don’t Abandon It
There is nothing worse than your clients showing up to your blog and finding that your last story was in 2004, even though you were posting regularly and just walked away from it. If we see this situation on a clients website, we always recommend removing the Blog all together. If your clients see that you started something and just left it, it can leave a sour taste with some of them.
In the end, a blog can be a wonderful tool to use to interact with your customers and help with your search engine traffic. Best of all, it’s free! If you have any questions about blogging or any computer type issue, please let us know. We’ll be more than happy to help!
Justin