When Protocol16 was a smaller company, with no shop to drop stuff off at, none of the competitors paid attention to us. Oh how things have changed…
We’re well aware of two specific companies that like to randomly call up and give us a speil about all sorts of things. Mostly, I get annoyed or perhaps angry, depending on how my day is going – but I never let that come across on the phone as I really try to keep it professional. I’ve considered sending a strong message to both of these companies because I consider it a complete waste of time for everyone involved since our website lists pricing.
Unfortunately, this issue has gotten to the point where it’s laughable.
You see, we don’t cold call competitors (aka: Secret Shopping), whine about how our dog tripped over a laptop and popped keys off (you Sir, are obviously not a dog owner…), or argue about data recovery rates against Geek Squads (You mis-quoted the pricing anyway, and I don’t argue with customers), etc. We simply do standard research on all “ya’ll” and let our own customers speak volumes over the competition. We don’t feel the need to call a place, challenge their responses and test their knowledge to make ourselves feel better.
For instance, we know when someone’s shopping around on the phone, it’s obvious, and we welcome people to do so. When someone comes back to us and directly tells us who quoted her and how much, that’s great research. When we can do a virus removal for less than half of what one of our closer competitors do it for, that says something.
Since one of my postings about how cheap Protocol16 is, we’ve gotten phone calls from a few more places, but one in particular has decided to call a few times. The last phone call we got from them, they forgot to block their caller ID. Sorry, but even if I do figure out who you are and I do get upset, I maintain composure and act the part on the phone… They were shopping around for a particular fix and when we quoted them, they said “Well, X company can do it cheaper” – oddly, X company was them. Great – your website says otherwise, so keep telling yourself that while we take your customers. We’ve since had a few others forget that Caller ID exists.
For the competitor that emailed us and we replied “call us or we’ll call you” – it took me a while to decide on doing that instead of openly calling you out. I decided to maintain a professional attitude. Yes, we knew it was you. If you’re as smart as you think you are, you should be able to figure out how I knew it was you, even though you thought a throw-away address would be anonymous.
To our competitors: I will continue to treat you like a standard customer but lord help you if you show up in my shop and waste my time… I post a lot of information online for our own customers to do research on. That’s what you should be doing too. Stop worrying about the competition and focus on yourself and you’ll start to figure out what you’re doing wrong compared to us.
Now, to get some work done for actual customers.
Justin
PS – If you want to actually talk, just email me like a normal person, from your actual address. I’m much more open than you could possibly comprehend.